← Free calculators
Margin calculator
Turn cost and price into profit, gross margin and markup — or work backwards from a target margin or markup to the price you should charge. Advanced options (free) add volume: total profit at a quantity and the break-even units against your fixed costs.
Advanced optionsfree
Gross margin
40.0%
Selling price$100
Profit per unit$40
Markup66.7%
Tip: margin is profit ÷ price; markup is profit ÷ cost. Set by margin or markup to solve for the price you should charge.
Buying or selling a business?
Get a full 0–100 deal score, valuation range and risk flags — tailored to your market.
Try the business valuation calculator →Frequently asked questions
- What's the difference between margin and markup?
- Margin is profit as a percentage of the selling price ((price − cost) / price). Markup is profit as a percentage of cost ((price − cost) / cost). Markup is always the larger number.
- Can it work out the price for a target margin?
- Yes — switch "Set by" to Margin % or Markup %, type your target, and it solves for the selling price (and the other percentage) from your cost. Add units sold and fixed costs to get total profit and your break-even quantity.
- Why does margin matter when buying a business?
- Margin quality is part of how a business is valued — higher, stable margins support a higher multiple. GradeThisDeal factors margin into its deal score.